This book is dedicated to my co-authors of the international editions of Marketing Management and Principles of Marketing, who have taught me a great deal as they worked to adapt marketing management thinking to the problems and opportunities in their respective countries. He believes that mar Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing.īy Philip Kotler. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing.
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